Linking Heritage Tourism and Marketing:
The Benefits of Designating a Heritage Area

February 15, 2006
9:00 a.m. - 1:00 p.m.
Museum of Northern Arizona
Flagstaff, Arizona
$50 - includes lunch and a copy of the publication:
Linking Arizona’s Sense of Place to a Sense of Taste:
Marketing the Heritage Value of Arizona’s Place-Based Foods.

Linking heritage tourism with marketing opportunities for farmers and ranchers in the Little Colorado watershed. Explore the potential benefits of designating the watershed as a National Heritage Area and Globally-Significant Agricultural Heritage Landscape. For Arizona and Colorado Plateau farmers, ranchers, winemakers and orchardists, county and tribal planners, tourism promoters, restaurants, bed and breakfasts, and resorts.

This training workshop will update participants about two proposals to designate the Little Colorado River watershed--from Zuni to Cameron and Flagstaff- as a National Heritage Area and a Globally-Significant Agricultural Heritage Landscape. Should these designations be ratified by Congress and by the UN-FAO respectively, it is anticipated that tens of millions of dollars of support will flow into the watershed for private landowners, local governments and tribes and nonprofits to: 1) protect and restore food-producing lands and market heritage foods; 2) promote agri-tourism, eco-tourism and cultural tourism; 3) develop networks of retailers that feature heritage products in their restaurants, resorts and museums.

This workshop will train participants to:

1. Identify opportunities to niche-market heritage foods and other products unique to the region

2. Stage their communities to be full beneficiaries of these designations, if ratified

3. Collaborate with other producers and/or retailers to build the infrastructure to economically support their activities over the long run

Workshop to be followed by a meeting of the Northern Arizona Food and Agriculture Council from 1:30-3:00. This meeting is free and open to the public.

RSVP required by Febuary 10 to Julye Evans at (928) 523-0602 or Julye.Evans@nau.edu.

Questions? Call Catherine Freeman at (928) 523-0664 or Catherine.Freeman@nau.edu.
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